Erlang/OTP isn’t a fashionable name. The documentation pages are stark; they definitely don’t use the latest and greatest in responsive design and JavaScript libraries. The language syntax lacks ornamentation (some say it’s ugly).
So, I figured, if you can’t fix it, feature it. No, don’t feature it—celebrate it. Here are some ideas for promoting Erlang/OTP. Please bear in mind that they were produced by someone who has very few artistic skills and virtually no design sense. Click any thumbnail to see the full-size PDF.